When is it okay to lie to the media? by Melissa F Daly
Image – Dreamstime
The answer is: Never. Really. Lying to the press is essentially an open invitation to become an even bigger target for both journalists and the public. One of the easiest ways to give a bad story a longer shelf-life is to lie to a journalist. Equally important, lying to the press ruins your own reputation as a communications professional and that of the organization or person you are representing.
Although there are times when lying, or misleading a reporter, may seem easier and you may think it will yield a positive result, the long-term effects can be detrimental. Here, we will address three topics that may lead you down the wrong path of being dishonest with the press and how to better handle these issues.
Answering every question from the media: Depending on the whether your company is public or private, and for an individual, if you are an elected official or private citizen, every question that is asked does not have to be answered. In some cases, there are legal or regulatory reasons to choose to or not to respond. But in every instance, the answer needs to be true and consistent over the long-term. If you cannot be honest, then decline to comment. The right PR guidance and media relationship can only serve to benefit you.
You don’t want the facts to get out: The reality is that if a reporter has verifiable facts, they have the right to share what they have with the public. Facts are different than opinions or rumors and reporters work hard to adhere to the standard of presenting facts. At times, data can be manipulated to highlight a certain element of a story, but it would serve you to present your interpretation and explanation, or an updated set of facts if they are relevant. But the underlying information needs to be truthful.
A crisis or sensitive situation is gaining traction: When we get early signs that a bad story is about to come to light, it is critical that the organization’s leadership and communicators spring into action quickly. We cannot kill a story by denying the very existence of the issue or overtly downplaying what is happening. No matter the size of your organization, planning ahead with a crisis plan, including a working group, is crucial. Keep your eyes open to social media, industry events and regulatory issues that may impact your firm. Be prepared with the right messaging, supporting information and a plan of action as to how to communicate with your key stakeholders, not just the press. It is imperative to be honest and accurate with the information that you decide to divulge. Having a positive and trusting relationship with the media will go a long way in helping you and your firm.
Whether you are a spokesperson or a source working for a business, person, government entity, or non-profit, building honest and positive relationships with journalists will be the one of the best ways to ensure that your side of the story will be heard. Lying to the media will put you further under the microscope and undermine your own efforts to get a better story in the press.
How Honest Are People On Social Media
The world is consuming and interacting with social media at increasingly high rates. According to 2018 data from the Pew Institute [1], the majority of U.S. adults now use YouTube (73 percent) or Facebook (68 percent); of those who use Facebook, more than half check this platform several times a day.
As we engage on social media with greater frequency, we find ourselves sifting through photos of children, commentary about food, and explosive reactions to current political events. This increased media usage and exposure poses the question: How accurate is the information we are getting? More specifically, how honest are people on social media sites?
Honesty and Lying on Social Media
The truth is that people tend to lie on these platforms. How? First, people directly lie about their lives, which is often an effort to make themselves look more desirable or positive. In a study examining 80 online daters, Hancock, Toma, and Ellison [2] found that two thirds of participants lied about their weight by five pounds or more. In a large sample of over 2,000 people in England conducted by Custard.com [3], 43 percent of men admitted to making up facts about themselves and their lives that were not true online.
Even more commonly, people “lie” by presenting an image of themselves and their lives that is imprecise or less than comprehensive, leading the viewer to believe falsehoods. For example, in the Custard.com [4] study, only 18 percent of men and 19 percent of women reported that their Facebook page displayed “a completely accurate reflection” of who they are. Most commonly, participants said that they only shared “non-boring” aspects of their lives (32 percent) and were not as “active” as their social media accounts appeared (14 percent).
How and Why Does Dishonesty on Social Media Affect Us?
Although selective self-presentation and lying about ourselves on social media may not seem like a surprise (or even a big deal), it can affect us greatly. Why? Humans are naturally social creatures—we crave relationships and social interaction. According to some of the most prominent theories of human nature (e.g., Adlerian psychotherapy) and a large body of research, social interaction and feeling a sense of belonging to a community are two of the most important predictors of psychological and physical health [5]. Given our social nature, we want to feel connected to people and “in the know” about our friends, family, and even celebrities.
In addition to being social, we appear to have a natural propensity to trust that others are being honest with us. A large body of research suggests that we are programmed to trust others [6]. Although the reasons for our tendency to trust are complex, without interpersonal connectedness and a fundamental belief that those around will support you, protect you, and treat you respectfully, we feel unsafe. In essence, trust is developmentally essential to our feelings of safety and security.
When we engage on social media and our propensity to trust is met with overt lying and less than honest presentations, it can be problematic because we internally presume that what is presented is true. That people are naturally as good-looking as their photos appear on a daily basis. That people’s daily home life is as perfect as the pictures depict. That others have very few gut-wrenching struggles. That people around us are in a habitual state of going on vacation, eating out, and parenting blissfully. This is clearly not true. But although we are less aware of the realities of other peoples’ lives, we are well aware of the ways in which our own lives are NOT ideal.
Social Comparison in Social Media
To make matters more complicated, when we internally believe that what we see in social media is true and relevant to us, we are more likely to compare ourselves to it in an internal effort to evaluate ourselves against those around us (e.g., regarding our looks, wealth, significant other, family, etc.). As we do this against the idealized images and unreasonably positive life accounts that tend to permeate social media, we are likely to feel more poorly about ourselves and our lives.
Indeed, a growing body of research suggests that social media use can negatively affect your psychological health, particularly if you compare yourself to the positive images you see online. In a study of 339 college women (Puglia, 2017), the tendency to compare oneself to others was associated with poorer body esteem. Furthermore, in a sub-sample of 58 women in the Puglia study, those with higher levels of Facebook usage displayed lower body satisfaction than those with lower Facebook usage [7]. Similarly, in an experimental study by Vogel and colleagues [8], participants who tended to compare themselves to others more regularly had lower self-esteem, more negative emotions, and a poorer view of themselves after using Facebook than participants who did not tend to compare themselves to others.
The naked truth is this: Most of us now use some form of social media. Research suggests that what people post on social media is not an accurate representation of their lives or who they are. In fact, it may be blatant lies.
Consequently, when engaging with social media, it is critical to remind yourself that what you see is not an accurate picture of reality. Don’t compare yourself to the images of friends, colleagues, or celebrities. Remind yourself that it is just a snapshot of their life—and one that they want you to see.
Copyright Cortney S. Warren, Ph.D., ABPP
Taking The Helm 